Have a great business idea, want to launch your online business or just want to get your message heard but don’t know where to start?
Promote your brand, build your tribe and grow your business fast!
Download my free step-by-step guide to building, launching, marketing and managing your platform and start building your online business today.
What clients have to say:
With limited IT knowledge the thought of trying to design, build and manage our website was extremely scary but the Platform Launch Guide made it easy. It was invaluable in that it clearly and simply guided us through all the necessary steps from concept to launch and provided the tools and resources to allow us to build and manage our website. Its great to now be able to manage our content and website as we need to.
Tracy Bradley, Highland Constructions.
Justin’s Platform Accelerator program helped me get my site up and running quickly. Justin makes it easy to understand WordPress, general site building principles and SEO. After undertaking the program I feel confident to manage my own site, customise to obtain my desired look and market my products and services effectively.
Adam Baldock, Fired Up Group.
Used by over 30 businesses
The Platform Launch Guide was over six years in the making and has been translated into an easy to follow set of modules tailored to the business owner or marketing lead.
Designed for non-techies
The Platform Launch Guide needed to be easy to follow for all users and not use too much technical jargon. The guide explains concepts and processes in general, easy to understand terms with explanations and handy references.
Learn at your own pace
Pick up your learning at any stage of the program or go straight to the modules that interest you the most right from your computer, tablet or mobile phone.
Implemented across multi-national companies
The processes and practices you will learn in the program have been successfully implemented by start-ups, entrepreneurs, small business and national companies.
The Platform Launch Guide consists of eight easy to follow and practical modules
Module 1 - Identity and Brand Analysis
Any good platform launch begins with a sound marketing strategy, achievable goals and an effective marketing funnel. We take a look at the steps to implement calls-to-action and lead magnets in-line with your brand and what it takes to drive quality traffic to your website as well as planning your content.
Module 2 - Technical Setup
A registered domain name and web hosting are two necessary elements to launching any platform. We take a look at how to set these components up as well as some suggestions and technical considerations.
Module 3 - Social Media
A social media strategy forms the basis of any online communications and promotional activities, as well as enabling any business to connect with it’s audience in many forms. Ensuring they are all aligned and provide a consistent message is important so we have broken down the components to take into consideration when implementing your brand across the various social platforms.
Module 4 - Growing Your Audience
In this module we take a look at how to setup email marketing campaigns, subscriber lists and how to leverage automation to communicate with your audience, as well as how to use a ‘gift’ as a lead magnet and generate quality prospects.
Module 5 - Website Structure
There are three particular areas of your website structure we take a look at in some detail in the Platform Accelerator guide, these being; Taxonomy, Content and Design. We break these down into their individual components and what they mean to a user of your website, as well as some things to avoid.
Module 6 - Search Engine Optimisation
Keeping up with changes in Google algorithms and best SEO practices can be a challenge for any blogger or website owner, pro or beginner. In this module we take a look at 10 proven strategies you can implement today to give your SEO efforts their best chance while keeping both search engines and your human visitors happy.
Module 7 - Launch
This is where the real fun starts! Once you have turned your website on and made you platform accessible to the world, there are a few housekeeping tasks to consider to keep everything running smoothly. Such technical and performance considerations. Here we look at how to keep you site in good shape using Google Webmaster tools and other resources, as well as how to monitor performance and ensure your website stays online.
Module 8 - Marketing and Promotion
By now you would have launched your platform and be loving your new website. Now it’s time to promote and take it to market. In this final module we take a look at how and what to promote as well as when and what to share with your audience.
Is the Platform Launch Guide for you?
Though the guide is suited to anyone running a business or looking to establish themselves online, the guide also works particularly well with start-ups and small businesses that are looking for the focused guidance and access to tools they can leverage to build their business and grow their audience.
If this sounds like you, download the guide and start building your platform today!
The guide is currently available in PDF. Download Adobe Acrobat Reader.
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