Reaching All The Screens: Solving The Video Service Conundrum
In the age of multiple smart devices, video cannot be delivered to just one screen.  But how to reach them all?  This is the video service conundrum.
This paper looks at what it takes to reach every screen. It explores:
  • development options available to video providers
  • trade-offs of the buy vs. build equation, and
  • considerations in prioritizing features, platforms, and the video brand.
The paper also examines real-world examples of the incorrect choices made by video services and the implications. 
Reaching All the Screens is intended as a guide for video providers to define their strategy to solving the video service conundrum.
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